Outbound prospecting, minus the manual list-building

Describe your ideal customer once — niches, cities, tone — and Lead Engine discovers matching companies, researches them, scores the fit, and drafts a personalized first message. You approve before anything is sent.

From a one-line brief to an approved draft

Four stages, one pipeline, always human-approved before contact.

🎯

Describe your ICP

A short brief — or let AI turn a rough description into niches, cities and a starting outreach tone for you.

🔍

Discover & research

The engine finds companies matching your criteria and researches each one before it ever reaches your queue.

📊

Score against your threshold

Every lead gets a fit score — only the ones above your bar make it to review.

✍️

Approve or reject the draft

A personalized first-touch message is drafted for each lead. Edit, approve or reject it — nothing goes out without you.

Built for control, not just automation

Autonomous discovery, but a human decides what actually gets sent.

🧭

ICP-driven campaigns

Target by niche, city or a custom geo-radius — set once, refine anytime from the campaign editor.

🤖

AI campaign assist

Turn a one-line brief into a full campaign setup — niches, cities and draft tone — with one click.

📥

Review queue

Every discovered lead moves through pipeline → drafted → contacted → replied, visible in one place.

🔢

Fit scoring

A configurable score threshold means only leads that actually match your ICP reach your inbox.

📈

Daily send limits

Set a daily cap per campaign so outreach volume stays deliberate, not spammy.

🔗

CRM handoff

Convert a replied lead straight into a CRM deal — the pipeline doesn’t end at the reply.

What this replaces

The manual prospecting work a growth team used to do by hand.

📋

Manually building prospect lists

Discovery and research run automatically against your ICP instead of hours in spreadsheets.

✉️

Writing every first message from scratch

Drafts are generated per lead, in your tone — you edit and approve instead of starting blank.

Questions about Lead Engine

Does it send messages automatically?+
No — every draft waits in the review queue for you to approve, edit or reject before anything is sent.
Can I control how many leads it finds per day?+
Yes — each campaign has its own daily limit and a fit-score threshold you set.
What happens when a lead replies?+
Replied leads move to their own queue and can be converted directly into a CRM deal.
Do I have to write the campaign brief myself?+
No — describe your business in a sentence or two and AI assist fills in niches, cities and a starting tone, which you can still edit.

Let the pipeline fill itself — you just approve

Lead Engine is a credit-metered, standalone module in Oprela.