Audience Segments
Divide your subscriber base by behavior and attributes: precise mailings instead of "one size fits all."
Segments allow you to write different messages to different groups — and dramatically increase open rates and sales.
Where to find it
Email Marketing → Segments (…/email-marketing/segments).
Creating a segment
- New segment → set the conditions: subscription source, activity (opened/clicked), purchases, tags.
- Conditions can be combined (AND/OR); the segment size is visible immediately.
- The segment is dynamic — subscribers automatically enter/exit based on the conditions.
Subscriber profile
Clicking on a subscriber opens their profile: history of emails, opens, clicks, purchases — all interactions in one place.
Segment examples
- "Purchased but haven't opened emails for 60 days" → reactivation campaign;
- "Clicked on category X" → announcement of new products in this category.