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Campaigns and Content Calendar

Planning posts: campaigns with goals and a content calendar for weeks ahead.

Campaigns

Content Studio → Campaigns (…/content-studio/campaigns): Group posts into campaigns with a goal and period (e.g., "Summer Sale Launch"). The AI planner can suggest a series of topics for the campaign's goal.

Content Calendar

Content Studio → Calendar (…/content-studio/calendar): All posts on a weekly/monthly grid.

Content Calendar
  • Drag and drop posts between dates;
  • Statuses: draft → scheduled → published;
  • Scheduled posts are automatically published to connected channels (Meta).

Tip

Plan at least 2 weeks in advance: regularity matters more than the brilliance of a single post.

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